In a world defined by trade tensions, climate crises, and digital transformation, Dr. Ngozi Okonjo-Iweala, the first African and female Director-General of the World Trade Organization (WTO), is reshaping global commerce. Under her leadership, the WTO has made gender equality a priority, ensuring that women are at the heart of economic decision-making. As global trade faces increasing protectionism, Dr. Okonjo-Iweala’s vision for inclusive, digital-first trade is positioning the WTO as a stabilizing force in a rapidly evolving global economy.
At the World Woman Davos Agenda, Dr. Okonjo-Iweala was honored with the World Woman Hero Award, a testament to her groundbreaking contributions to gender equality and global trade. Rupa Dash, CEO of the World Woman Foundation, aptly noted, “Dr. Ngozi Okonjo-Iweala is a true trailblazer—leading with vision and purpose. Her work transforms the lives of women worldwide and demonstrates how inclusive leadership drives global change.“
The WTO’s Equality Moonshot: A Global Business Imperative
Under Dr. Okonjo-Iweala, the WTO Equality Moonshot is more than just a slogan—it is a strategic initiative that integrates gender equality into the heart of global trade policy. Through initiatives like the $50 million Women Exporters in the Digital Economy Fund, the WTO is breaking down barriers for wome
n entrepreneurs in developing countries, ensuring they have the tools to thrive in international markets. Women who trade internationally are shown to earn three times more than those who trade domestically (WTO).
Dr. Okonjo-Iweala’s commitment to empowering women entrepreneurs aligns with the global digital economy, a sector valued at $4.25 trillion, growing at 8% annually. However, to fully capitalize on this potential, the digital divide must be addressed. In Africa, only 38% of people have access to the internet, compared to 93% in developed countries. Dr. Okonjo-Iweala’s initiatives aim to bridge this gap, ensuring that women in emerging markets can participate in the digital economy and scale their businesses.
Navigating Protectionism: WTO’s Critical Role in Trade Stability
As global protectionism rises, particularly with the imposition of tariffs by major economic powers, the WTO plays a pivotal role in maintaining trade stability. Dr. Okonjo-Iweala has been vocal about the dangers of trade fragmentation, warning that the world risks a 6.4% shrinkage in global GDP if countries continue to break into opposing trade blocs (World Economic Forum).
Despite the growing tension, Dr. Okonjo-Iweala remains focused on the long-term goals of multilateral cooperation. “We cannot afford to lose focus because of the noise. The goals we are working toward in terms of trade and gender equality are still valid and must remain our focus,” she emphasized. Her leadership is preventing further fragmentation by promoting collaboration, ensuring that 80% of global trade still operates under WTO agreements.
The Role of Green Trade and Sustainability in Business Growth
In addition to digital and gender-inclusive trade, Dr. Okonjo-Iweala is championing green trade as a key opportunity for businesses. The green economy is already worth over $2 trillion and is growing rapidly. Companies that embrace sustainable trade practices will not only benefit from increased profitability but will also position themselves as leaders in addressing the
climate crisis. As Dr. Okonjo-Iweala pointed out, “Trade can be a force for good—helping to empower women, promote sustainability, and drive inclusive growth.” Businesses that prioritize green trade will meet global climate goals while gaining access to new market opportunities.
The WTO’s efforts to align trade policy with climate action, including carbon pricing frameworks and emission standards, create a roadmap for companies to invest in sustainable practices that will future-proof their operations. As the global economy increasingly turns toward sustainability, businesses that commit to eco-friendly trade practices will have a competitive edge in the long run.
Dr. Okonjo-Iweala’s Legacy: Empowering the Next Generation of Women Leaders
Dr. Okonjo-Iwea
la’s leadership is not just about reshaping global trade but about inspiring the next generation of women leaders. She is the first woman and the first African to lead the WTO, a milestone that has inspired countless women and youth to pursue careers in global trade, business, and politics. As she reflected, “WTO doesn’t need a first woman, first African. It needs the most capable person to drive change, and I believe I am that person.”
Her advocacy for cross-generational collaboration is essential for future progress. Dr. Okonjo-Iweala encourages both women and men to work together, reinforcing the idea that gender equality benefits everyone. Her unwavering commitment to inclusive leadership is creating a legacy of empowered women who will continue to push the boundaries of global trade and economic development.
The future of global trade is clear: it must be inclusive, sustainable, and focused on empowering women. Under Dr. Okonjo-Iweala’s leadership, the WTO is at the forefront of this transformation. Businesses that align with the WTO’s Equality Moonshot—prioritizing gender equality, digital trade, and sustainability—will unlock new growth opportunities and secure their place in the future global economy.
As the WTO Equality Moonshot takes center stage, businesses have the opportunity to embrace inclusive leadership, expand into emerging markets, and contribute to a sustainable global trade ecosystem. Dr. Okonjo-Iweala’s leadership is proof that when trade serves the broader goals of equality and sustainability, it becomes a powerful force for global good.
References:
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World Trade Organization. (2024). Women Entrepreneurs and International Trade. WTO
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World Economic Forum. (2024). Global Risks Report 2024. World Economic Forum
